Saie

Saie is a clean beauty company selling good-for-you makeup products. Their products are sold through their website, Sephora, and other major beauty retailers. Design is at the forefront of their ethos, and they maintain playful, accessible, yet elevated and refined messaging.

The Let’s Go Campaign visually launched an expanded shade palette for the brand’s Slip Tint product, a tinted moisturizer with SPF. Playful cutouts in the brand’s signature lilac color were at the forefront of the campaign, along with a rounded brush type treatment. Further work was done with the brand on custom-illustrated holiday packaging and a unique face chart graphic.

SERVICES
Art Direction (Launch Campaign Shoot)
Print Design
Digital Design
Illustration

CREDITS
Photography / Model: Jenn Collins
Photography / Product: Dimitri Newman
Photography / Office : Genevieve Garruppo
Videography: Shawn Butcher