14th Night

14th Night is a hair care company that uses inspiration & ingredients from the founder’s Persian heritage. The brand prioritizes clean, effective, natural hair care.

The brand identity was inspired by a story of a lion under a full moon and stars, a time in which a woman is said to be her most radiant and beautiful. The primary brand color is navy, which serves as a night sky against which the gold stars can pop. Elements work together to further illustrate this story of beauty under a night sky.

CREDITS
Model Photography: Emma Trim
Product Photography: Ellie Alleman

PACKAGING
The brand packaging features an illustration of a lion looking up at the moon. Stars, the logo, and borders are printed in gold foil on a dark navy backdrop to conjure images of the night sky. The unscented Hair Elixir features a sky that is not as saturated, signaling the product inside will also be less saturated.

WEBSITE
Built on Shopify with custom features such as Pre-Order, Recharge, and Klaviyo integration, the 14th Night website communicates the editorial roots of the brand while maintaining a seamless shopping experience.