Grover Rad

Grover Rad, launched in 2022 by Lizzie Grover Rad, makes clothes that start conversations. The fashion brand explores a new concept every season; each collection references art and utilizes bold patterns.

The visual identity echoes the brand’s interest in art, sophistication, and history. The muted, rich tones create a backdrop for the collection’s bold and colorful prints to shine. The sophisticated serif logo places the brand in the luxury context and references the editorial nature of the brand. Visit →